Pictures comparing Aldi and Mondelēz lookalike brand products

How is the Aldi Mondelēz Copycat Case Likely to Turn Out?

In the last week of May, an Aldi Mondelēz copycat case was officially initiated in Illinois, United States. The trademark infringement and product packaging dispute began after Mondelēz cried foul about Aldi’s supermarket lookalike brands. The official lawsuit contains statements that infer Aldi has been engaging in a food retail competition with Mondelēz by selling…

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A supermarket shelf placement strategy that also permits late night shopping

5 Ways Supermarkets Strategically Arrange Their Shelves to Influence What You Buy

Without many customers realizing it, the supermarket shelf placement strategy significantly influences their purchase decisions. You often create a shopping list before going to a store or mall. However, understanding how supermarkets influence buying habits may help sidestep the accompanying ditches. Carefully observing the grocery store layout tactics adopted by most malls and retail stores…

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