The Rise of Functional Beverages: Why Health Drinks Are Taking Over the Market
Protein shakes have become wildly popular in recent years, a trend of functional beverages that even Starbucks has hopped on. From probiotic sodas, adaptogen beverages, energy drinks and rehydration electrolytes, these all have one thing in common: they’re beverages designed to confer specific health benefits. There is no arguing that most beverages out there, even…