Do you order Domino’s pizza often, and tip the delivery drivers almost every time? Read on as you may qualify for a tip as the pizza chain starts a cash giveaway initiative.
The initiative took off in April 2024. Customers will get to benefit cash returns on their Domino’s pizza orders, so far they tip the delivery driver. Domino’s calls this promotion the “You Tip, We Tip” campaign.
The Public Service Announcement
Domino’s published an official statement on April 25, 2024, announcing the new promotion. Interestingly, this will not be Domino’s first customers-tipping initiative.
In 2022, the pizza chain rewarded customers who ordered online and offered to pick up their order in person from the designated Domino’s outlet. That promotion was called Carryout Tips.
Leveraging On Past Successes
This time, Domino’s is building on the success of the 2022 Carryout Tips promo, which offered $3 tips to customers who self-deliver their pizzas.
However, customers don’t have to step out their door. Instead, all they need to do is tip the delivery driver and they get tipped in return through the You Tip, We Tip promotion. Here’s how it works.
How the “You Tip, We Tip” Promo Works
When a Domino’s customer orders some pizza, and tips the delivery driver online after receiving their customer, the company then reciprocates the gesture.
So, if the customer’s tip is $3 or more, Domino’s automatically issues them a $3 in-app coupon. Now, the catch is that the customer can use this coupon for an online delivery order in the following week.
Pizza Chain Capitalizes On a Contentious Topic
Domino’s pizza has been running delivery services since it opened shop in 1960. Due to the recent financial and economic straits, the company is trying to encourage their customers to keep tipping.
While several service organizations are looking to scrap tips entirely, Domino’s is trying their best to help delivery drivers hold down a job, and simultaneously keep their customers happy.
Corporate Leaders Giving Motivational Feedback
Kate Trumbull, Domino’s senior vice president, and chief brand officer, acknowledged the tenacity and contributions of the company’s delivery drivers.
She explained in the press release that the drivers have been a pivotal piece in the 64-year-success-story of the pizza chain.
The Chief Brand Officer Speaks
In the official release announcing the You Tip We Tip promo, Trumbull also appreciated Domino’s customers, particularly those who tip the hard-working delivery drivers.
However, she proceeded to say, “these days, everywhere you go, there’s a tip screen. The pressure to tip is real, even when no extra service is provided.”
A Sprawling Global Franchise
Domino’s is one of the largest pizza chains in the world, with franchises spotting major cities across multiple continents. A recent poll by the company claimed they have about 20,500 stores in the chain that makes up the franchise.
In 2023 alone, Domino’s posted a global gross of $18.3 billion in retail sales. This alone indicates that the company has the financial footing to run a promo like You Tip We Tip.
Corporate Camouflage and Digital Integration
The company’s new promotion is a testament to how well they have integrated their operations, particularly the digitisation of financial transactions.
Domino’s claims that 85% of its retail sales were made via digital platforms in the 2023 fiscal year.
How to Maintain a Leading Position in Business
There are many other pizza-making companies vying for market share. However, Domino’s is obviously giving them a run for their money.
Domino’s, the old-timer, keeps transforming and embracing the prevalent market realities to help retain and increase their customer loyalty. That is a superb business playbook to follow.
Replicating Domino’s Results in Your Business
It can be pretty difficult to retain customers during an economic downturn, like the recent bite of inflation. Nonetheless, here are a few tips on how to maintain a cordial relationship with your patrons:
- Communicate openly, by keeping customers up-to-date on how you are trying to navigate an economic challenge.
- Show empathy, by letting your customers know that you understand how the crisis affects them.
- Keep offering value.
- Encourage feedback: no matter how good your intentions are, it may be difficult to tell the appropriateness, or success, of a promotional campaign, without customers’ feedback.
- Stay visible, and let your customers know how much you appreciate them.
