Babatunde Olufemi

Babatunde is a food scientist and writer with a passion for learning and storytelling.

A woman in white taking a bite off a chocolate bar

The Psychology Behind Cravings: Why You Always Want Chocolate

How did chocolate cravings become a serious health concern for some folks? Some people exhibit an almost addictive desire for certain food products. Consequently, food cravings psychology has become a subject of scientific research to identify its motivating factors.  Hunger is not necessarily the trigger of occasional or recurrent food cravings. Environmental influence, emotions, or…

Read More
Infographic about innovations in the global food system

Trending Food Innovations in 2025: What’s Disrupting the Industry Right Now

Food innovations 2025 are making the industry’s advances seem like child’s play over the past 50 years. Beyond dictating what and how we eat, the trending food technology of this age could serve as a veritable predictor of our culinary future. Some of the trending food science innovations retain what we eat. However, a handful…

Read More
How artificial sweeteners find their way into our foods

The Hidden Dangers of Artificial Sweeteners: What Science Says About Sugar Substitutes

It is easy to overlook the many dangers of artificial sweeteners since they are often touted as low-calorie or non-nutritive alternatives. Food regulatory bodies have, in recent years, been identifying various health complications linked to the consumption of artificial sweeteners. Unfortunately, artificial sweeteners have become ubiquitous as they feature prominently in almost all sweetened store-bought…

Read More